Marketing+Plan

For this unit, students will learn the general concepts of marketing, as we look at successful marketing strategies, current market trends and what differentiates one company from another.

Each student will be required to choose a current company which they feel could improve its marketing strategy. Students should begin by using this document in order to brain storm companies that align with this project - [|Google Docs - Project Entry Event] Students will be required to create an in depth marketing plan and strategy using the template provided. This project is viewed as the final project for the course, and will be accompanied by a 5-7 minute presentation outlining the proposed marketing plan. Students should focus on new ideas, expanding the reach of the companies current customer base; students should not incorporate current marketing strategies, except to improve on them.

Multiple formats can be found for creating a marketing plan, however for our purposes we will include the following sections: 1. Executive Summary 2. Company Background 3. Marketing Goals/Positioning Strategy 4. Target Customer 5. SWOT Analysis 6. Competition 7. Market Trends 8. Market Needs 9. Unique Selling Proposition 10. Marketing Materials

Each section is outlined within the attached entry event. USE YOUR RESOURCES to find additional information or ask questions. Half the battle of learning is thinking critically and finding the appropriate resources to answer questions as they come up. In this project, you will approach things as if it were a work assignment - get it done the best way you know how!

Finished products must include a well thought out "Marketing Materials" section - which includes a print marketing plan, media marketing plan and a social media marketing plan. In order to complete these sections, students must use the following resources:

1. Print Marketing Plan - for this piece of the plan, you must describe the intent and create a print marketing piece to go along with your companies new marketing goals. In order to create this piece, you will use [|Glogster] - example below.

2. Media Marketing Plan - this piece includes a plan for a tv commercial and its requirements include a script, a description and reasoning for the media marketing plan and a commercial created on iMovie (will have opportunity to create during class) - example below.

3. Social Media Marketing Plan - this piece should describe the best ways for the company to use social media in order to enhance their image. Students will be required to use their own current social media accounts (i.e. twitter, instagram) in order to provide example tweets - student should use the hashtag #BLMarketingPlan when posting.

Finally, students will be required to complete a 5-7 minute oral presentation - as if they were presenting their marketing plan to the board of directors. Student should use rubrics/information provided in previous oral presentations to complete. Students will be required to incorporate a presentation tool to go along with their plan - students should use [|Haiku Deck] to complete this task - example below.

Examples: Print Marketing - Glogster: [|Glogster Example - Marketing Plan] Media Marketing - iMovie: [|iMovie Example - Marketing Plan] Presentation Tool - Haiku Deck: [|Haiku Deck Example - Marketing Plan]

Students should post completed projects to Edmodo. All piece of the project should be posted here, for the entire class to view and interact with. You can find an example of an Edmodo post here: [|Edmodo - Example Post].

Useful Links: [|Forbes - Marketing Plan Article] Business News Daily - Marketing Plan Article Sprout Social - Marketing Plan Article

Rubric: